Summary
‘Right’
is often a matter of judgement – the important issue is knowing
what the choices are and how to choose. Market research has
a valuable role in determining success or failure for companies
and businesses offering products or services by enhancing
their understanding of their customers and clients. This presentation
will outline the various market research techniques available
and will provide examples where possible.
Biography
Orna
Yehuda-Abramson, Ph.D. joined Accent as an Associate Director.
She has considerable experience of academic, commercial, public
and transport sectors research. In addition Orna has consumer
insights experience, both academic and commercial. Most recently
Orna has been working for TfL as Assistant Monitoring Manager
– Social Impacts – Congestion Charging. Orna currently manages
the Legible Bond Street Pilot research project and is involved
in WEZ Users Survey (TfL) and Reading TIF Survey (Reading
TIF/PBA). Orna has a strong statistical background and a BA,
Masters and PhD in Consumer and Cognitive Psychology.
